Italian footwear brand Superga unveils fashion icon and pop sensation Perrie Edwards as the new face for Superga’s SS19 campaign. The global superstar from the world's biggest girl band, Little Mix will star in the new SS19 campaign and reveal a curated edit of Superga styles, with new styles and releases announced throughout year.
Alongside being the face of the campaign, Perrie Edwards reveals her curated edit, launching on 25th April 2019. Perrie’s Spring/ Summer styles will focus on new shapes, textures and colours, designed to reflect her personal style and fun attitude. The edit will be unveiled across Superga’s digital platforms www.superga.co.uk and also be available to buy in-stores nationwide, with prices ranging from £50-£62.
Within the first drop, shoppers will be able to choose from five new season designs hand-picked by Perrie, perfect for any summer occasion. From the Cotrope, the 2750 classic remastered to create an espadrille flatform, complete with beachy rope detailing for a summer twist, to the Cotu 2287 UP5, a comfortable contemporary bubble sole design for a fun and feminine flatform shoe. Dare to be bold, the Cotu 2555 alpina style is inspired by Superga’s ‘40s military heritage and offers the perfect design for festival escapades and summer fun, whatever the weather.
“I'm really excited to be working with Superga on their new product range. It's a brand I've loved and worn for a while now, as I love the style and fit of their shoes. They’re really cute and so versatile, I love them!” Perrie Edwards
Additional drops including new, exclusive designs will be launching in July and August 2019, with more detail to follow.
Shop the Perrie x Superga campaign on www.superga.co.uk and in-store from Thursday 25th April 2019.